Leveraging Customer Interaction Data in Tough Times Learn Why Data Analysis Is Vital for Success at the eMetrics Marketing Optimization Summit, Oct 17-21, New York, NY

New York, NY (PRWEB) October 13, 2011

From pre-conference workshops like "Roadmap to Online Analytics Success", to a billion dollar case study on getting the most out of digital marketing measurement, the eMetrics Marketing Optimization Summit, produced by Rising Media, in New York City takes business analytics to the next level.

October 17 begins five days of workshops, keynotes, breakouts, clinics, labs and more that will demonstrate how to successfully predict customer behavior, save money and more efficiently market products and services. See the Agenda.

Keynote speakers Thomas H. Davenport, Jim Sterne, Geoff Ramsey, Jeff Jonas, Bob Page, Peter Fader, Erich Marx, Gregory Nathan, Joe Megibow, Shaina Boone and Heath Podvesker join dozens of other industry experts sharing tips, tools and strategies to improve data analysis skills.

Veteran digital analyst and speaker Ross Jenkins, VP of Analytics & Innovation at RAPP New York, says, "Big Data is here to stay and if you are going to tackle it head on, you need an understanding of everything that happens before, during and after every interaction. At the end of the day it's not about delivering a report - it's about using data to differentiate the way we communicate with consumers."

Companies participating in the Marketing Optimization Summit include American Express, AT&T, Best Buy, Capital One, Choice Hotels International, Dell, Deloitte, E*TRADE, eBay, ESPN, Expedia, FedEx, Fidelity Investments, Johnson & Johnson, LexisNexis, MTV Networks, Progressive Insurance, Public Broadcasting Service, QVC, ServiceMaster and Travelers Insurance.

The eMetrics Marketing Optimization Summit is supported by such sponsors as Adobe, ForeSee, TagMan, Celebrus Technologies, Ensighten, Google analytics, iPerceptions, Stratigent, Bizo, clictale, comScore, SAS SiteSpect, sweetspot, UBC Division of Continuing Studies, UC Irvine Extension, Unilytics, MajesticSEO, Mongoose Metrics, iJento, Quantivo, Keystone Solutions, Analytics Pros, CalPont, Digitaria, Insight Rocket, Parker Software, Marchex Call Analytics, Nabler, Shuffle Point, Social Snap, SocialMetrix, ObservePoint, Yahoo! Web Analytics and eClerx.

Upgrade your whole teams skills. The more team members that attend the eMetrics Marketing Optimization Summit, the more the company saves. Each additional attendee from the same company registered at the same time receives an extra $ 200 off the price of their registration. Register today.

The eMetrics Marketing Optimization Summit is co-located with Predictive Analytics World, Text Analytics World, GAUGE, Conversion Conference and Internet Marketing Conference

About Rising Media

Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media produced events include Data Driven Business Week, eMetrics Marketing Optimization Summit, Conversion Conference, GAUGE, Predictive Analytics World, Text Analytics World, Building Business Capability, Internet Marketing Conference, Social Media Economy Days, Web Effectiveness Conference and Search Marketing Expo in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.

Rising Media events provide cutting-edge, practical knowledge for business professionals to improve their day-to-day effectiveness, driving higher returns for their organizations. Attendees learn from leading experts and share knowledge with each other, as well as interacting with innovative vendors in the space. Each event brings together the best, the brightest and the visionary, creating a forum for insight, energetic exchange and informed purchasing.

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Peter Desberg & Jeffrey Davis Challenge New York to Show Me the Funny! at Barnes & Noble Humor Writing Workshop & Book Signing

Los Angeles, CA (PRWEB) June 22, 2011

How do Hollywoods top writers from iconic comedy shows and films like Everybody Loves Raymond to Theres Something About Mary and Gilligans Island create the funny? If youre an aspiring comedy writer or a fan of comedy entertainment you have the opportunity to not only learn the answer to that question, but the chance to challenge yourself to the same creative exercise that Peter Desberg and Jeffrey Davis posed directly to 28 top comedy screenwriters interviewed in their new book, SHOW ME THE FUNNY!: At the Writers Table with Hollywoods Top Comedy Writers. Authors Desberg and Davis, comedy writers in their own right, will hold a special workshop and book signing event in which they challenge the audience to Show Me the Funny! on Thursday, July 14th at the Barnes & Noble bookstore on 86th Street & Lexington Avenue in Manhattan.

Attendees will enjoy a unique glimpse into the intelligent and quirky inner workings of the comedic mind as Desberg and Davis share their experience interviewing 28 top comedy screenwriters from the revered figures of television's Golden Age to today's favorite movie and TV writers. The authors will reveal behind-the-scenes devices and tricks of the trade illuminating the creative process of writers from such shows as Gilligans Island, Modern Family, Everybody Loves Raymond, Cheers, Frasier and more. Attendees will also be treated to legendary Hollywood stories.

As a Big Apple exclusive, Desberg and Davis will also be sharing comedy writing tips and techniques with the audience, and accepting attendees own submissions of the comedic premise detailed in the book. Several attendees who come prepared to the event with a pitch will have the opportunity to present it. Attendees who purchase a book exclusively at the event can also submit their pitches within two weeks to the authors via email for consideration. The authors will select the top 5 pitches for publication on their website, http://www.showmethefunnyonline.com, and provide critique and comments to all submissions by August 1, 2011.

About the Event

The event will take place at the Barnes & Noble bookstore located at 150 East 86th Street in New York on Thursday, July 14, 2011. The workshop starts at 7:00PM, followed by a book signing. For additional information, visit the Barnes & Noble website for the Show Me the Funny! event or by calling the store at 212.369.2180.

About the Authors of Show Me the Funny!

One out of every 150 people in America bought a copy of a joke book that Peter Desberg has written. Unfortunately, Scholastic sold the most popular one for $ 1 each, so he still has to work. Counting his five joke books, he has had twenty books published. In addition to this lucrative writing career, he is a licensed clinical psychologist who specializes in the area of stage fright. He has worked with many top stand-up comedians, who are regularly confronted with massive cases of flop sweat. He also has been moonlighting as a full professor at California State University Dominguez Hills for over thirty years. He has to be a humor expert because he has a daughter who is about to turn twenty-one.

Jeffrey Davis's earliest memories are of sitting around the writers' table at Nate & Al's Delicatessen, where his father and his comedy writer cronies gathered over corn beef and Doctor Brown's Cream Soda, told war stories, and tried to fix third acts. He began his own career writing jokes for Thicke of the Night. Among his situation comedy credits are Love Boat, House Calls with Lynn Redgrave, Give Me a Break, Diff'rent Strokes, and Night Court. He has also written for such shows as America's Funniest People, America's Funniest Home Videos, and Small Wonder, and has had film projects developed by Bette Midler's All Girl Productions, among others. His plays have been produced in New York and Los Angeles. His most recently published play is Speed Dating 101. He is the Screenwriting Department Chair and associate professor of film and TV writing at Loyola Marymount University. His one night of stand-up at the Comedy Store convinced him that he should stay permanently seated at his desk.

For more information and to view exclusive videos of the interviews featured in the book, visit http://www.showmethefunnyonline.com. Fans can also follow the funny for frequent jokes, new videos and comedy tales at http://www.twitter.com/showmefun2 or by liking the Facebook fan page.

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New York State Education Department Approves Charlotte Danielsons Framework for Teaching

New York (PRWEB) August 01, 2011

Across the country and internationally, thousands of schools have implemented Danielsons Framework for Teaching as a tool for teacher evaluation. The Framework divides the complex activity of teaching into 22 components across four domains. ASCD holds the exclusive copyrights of the leading publications and products outlining Charlotte Danielsons Framework for Teaching and will be supporting New York districts as they begin the process of redeveloping teacher evaluation systems this summer and over the course of the school year.

ASCD partnered with Learning Sciences International to develop the ASCD Teacher Effectiveness Suite powered by iObservation, a powerful online fusion of Charlotte Danielson's research-based Framework for Teaching, professional development, and supporting data system to increase teacher growth and raise student achievement.

We are proud to partner with ASCD and Charlotte Danielson to bring the ASCD Teacher Effectiveness Suite to New York school districts, said Learning Sciences International CEO, Michael Toth. Redeveloping teacher evaluation systems is a complex process and the Teacher Effectiveness Suite will give administrators and teachers the tools needed to successfully implement Charlotte Danielsons Framework for Teaching. Technology plays a critical role for classroom observations, data collection, professional development, the delivery of feedback teachers can use to improve their practice, and generating the final evaluation.

Although many districts in the state of New York already use the Framework for Teaching as a rubric for teacher evaluation, all districts are required to adopt new rules and update systems for evaluation for all grades by the 2012-2013 school-year. All districts will redevelop systems for evaluation this summer to begin evaluating ELA and Math teachers grades 4-8 in the upcoming school year.

Learn more by visiting http://www.ASCD.org/TES or http://www.iObservation.com/Danielson

About Charlotte Danielsons Framework for Teaching

Across the country, Charlotte Danielsons Framework for Teaching has been used by educators to identify a coherent, clear set of standards that define effective teaching. Danielsons comprehensive framework respects the complexity and significance of the teaching profession. It incorporates tools that help teachers reflect upon, understand, and enhance their practice, ultimately impacting student achievement.

About ASCD

ASCD is the global leader in developing and delivering innovative programs, products, and services that empower educators to support the success of each learner. Comprising 160,000 memberssuperintendents, principals, teachers, professors, and advocates from more than 140 countriesthe ASCD community also includes 58 affiliate organizations. The nonprofit's diverse, nonpartisan membership is its greatest strength, projecting a powerful, unified voice to decision makers around the world. To learn more about how ASCD supports educators as they learn, teach, and lead, visit http://www.ascd.org.

About Learning Sciences International

ASCD has partnered with Learning Sciences International, the leader in instructional and leadership improvement systems, to develop the Teacher Effectiveness Suite, powered by iObservation. iObservation is an online system for leaders and teachers that manages observations, feedback, reporting, professional development and generates the final evaluation.

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