Leveraging Customer Interaction Data in Tough Times Learn Why Data Analysis Is Vital for Success at the eMetrics Marketing Optimization Summit, Oct 17-21, New York, NY

New York, NY (PRWEB) October 13, 2011

From pre-conference workshops like "Roadmap to Online Analytics Success", to a billion dollar case study on getting the most out of digital marketing measurement, the eMetrics Marketing Optimization Summit, produced by Rising Media, in New York City takes business analytics to the next level.

October 17 begins five days of workshops, keynotes, breakouts, clinics, labs and more that will demonstrate how to successfully predict customer behavior, save money and more efficiently market products and services. See the Agenda.

Keynote speakers Thomas H. Davenport, Jim Sterne, Geoff Ramsey, Jeff Jonas, Bob Page, Peter Fader, Erich Marx, Gregory Nathan, Joe Megibow, Shaina Boone and Heath Podvesker join dozens of other industry experts sharing tips, tools and strategies to improve data analysis skills.

Veteran digital analyst and speaker Ross Jenkins, VP of Analytics & Innovation at RAPP New York, says, "Big Data is here to stay and if you are going to tackle it head on, you need an understanding of everything that happens before, during and after every interaction. At the end of the day it's not about delivering a report - it's about using data to differentiate the way we communicate with consumers."

Companies participating in the Marketing Optimization Summit include American Express, AT&T, Best Buy, Capital One, Choice Hotels International, Dell, Deloitte, E*TRADE, eBay, ESPN, Expedia, FedEx, Fidelity Investments, Johnson & Johnson, LexisNexis, MTV Networks, Progressive Insurance, Public Broadcasting Service, QVC, ServiceMaster and Travelers Insurance.

The eMetrics Marketing Optimization Summit is supported by such sponsors as Adobe, ForeSee, TagMan, Celebrus Technologies, Ensighten, Google analytics, iPerceptions, Stratigent, Bizo, clictale, comScore, SAS SiteSpect, sweetspot, UBC Division of Continuing Studies, UC Irvine Extension, Unilytics, MajesticSEO, Mongoose Metrics, iJento, Quantivo, Keystone Solutions, Analytics Pros, CalPont, Digitaria, Insight Rocket, Parker Software, Marchex Call Analytics, Nabler, Shuffle Point, Social Snap, SocialMetrix, ObservePoint, Yahoo! Web Analytics and eClerx.

Upgrade your whole teams skills. The more team members that attend the eMetrics Marketing Optimization Summit, the more the company saves. Each additional attendee from the same company registered at the same time receives an extra $ 200 off the price of their registration. Register today.

The eMetrics Marketing Optimization Summit is co-located with Predictive Analytics World, Text Analytics World, GAUGE, Conversion Conference and Internet Marketing Conference

About Rising Media

Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media produced events include Data Driven Business Week, eMetrics Marketing Optimization Summit, Conversion Conference, GAUGE, Predictive Analytics World, Text Analytics World, Building Business Capability, Internet Marketing Conference, Social Media Economy Days, Web Effectiveness Conference and Search Marketing Expo in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.

Rising Media events provide cutting-edge, practical knowledge for business professionals to improve their day-to-day effectiveness, driving higher returns for their organizations. Attendees learn from leading experts and share knowledge with each other, as well as interacting with innovative vendors in the space. Each event brings together the best, the brightest and the visionary, creating a forum for insight, energetic exchange and informed purchasing.

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Priory Direct: How Integrated Labels Drive the Success of Online Retailing

Paddock Wood, Kent (PRWEB UK) 14 October 2011

Christmas is just around the corner - and more and more of us will be doing our festive shopping online. According to IMRG (Interactive Media in Retail Group), the UK is Europes leading e-retail economy, with sales estimated to reach 81bn this year and its currently growing at 18 per cent each year. In the UK, 37 million of us are Internet shoppers.

Not so long ago, buying something mail-order meant waiting 28 days for delivery. Now we expect our goods within a few days if not, the next day. To make this happen, online traders need a fail-safe system for packaging, delivery and despatch and integrated labels are at the very centre of this process.

Paddock Wood-based Priory Direct (part of the Priory Business Group PLC) is the UK and Europes leading supplier of integrated labels and the company has been involved in this sector ever since people started to buy online.

As often happens in our business, we responded to our customers needs, says Bob Pitman, managing director of Priory Direct. Weve been supplying business forms for more than 30 years and our customers started asking us for a way of making the despatch process easier for them.

Integrated labels are labels which are integrated into a sheet of paper which, when it comes to Internet shopping, is usually the sales receipt. Today, they are used worldwide by all types of businesses from the largest online retailers to personal sellers. Priory Directs customers include the smallest e-retailers, right up to companies selling many thousands of items everyday through eBay, the Amazon Marketplace, their own webstore or, quite possibly, all three.

Integrated labels make the whole sale and despatch process as straightforward as possible, with less chance for goods to go astray - as there is no need to spend time matching receipts to labels and labels to products, says Bob. Today, most of us have received something from an online retailer - so weve seen integrated labels in action.

Priory Direct offers a wide variety of integrated label sheets. When it comes to what size of integrated labels to select, it comes down to what information a customer needs to fit on it and the system/software being used to print it.

Ideally the label itself should accommodate the delivery address, a Postage Paid Impression (PPI), and an if undelivered return address. The sheet can include a range of details from an invoice and companys logo to sender information or terms and conditions. Priory Direct also offers bespoke versions giving businesses the opportunity to include their corporate colours for instance.

Today, integrated labels are central to the success of internet shopping without them we wouldnt receive our goods online as quickly or as efficiency, adds Bob.

Image supplied of Bob Pitman

Notes to editors: